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Marketing/Sales/Customer
& Supplier Relationship Management
Marketing is the organization that translates
the CEO’s vision into a plan of action to position the company
and its products or services in the marketplace. Sales takes its
direction from Marketing and executes on the strategy. Customer
Relations follows sales once the contract has been signed. Manufacturing
creates the product by assembling or processing materials from suppliers,
Sounds easy doesn’t it? Then why are there so many problems
throughout the process? No matter how many systems companies buy
and implement there are always the unforeseen events that interrupt
the process.
How well your Marketing, Sales, Customer and Supplier Relations
function is dependent on how much “buy in” and “ownership”
people take in the process. When executives, managers and employees
take pride in their job, have the requisite skills and authority
to make decisions and solve problems, “buy in” to the
Vision and focus on results it is an unbeatable combination.
Ask any customer why they buy from one company verses another when
the products and prices are similar and they will say “ I liked
the people at Company A more than Company B”. What they are
saying is people remember how “Humanely” they were treated.
Did the product or service solve a problem for me? Did the salesperson
take the time to understand me and my problem or objective or were
they just “selling” me? Did Customer Relations solve my
problem quickly and acknowledge and respect me? Did the Company
I am selling to work with me to serve them better by making me a
partner in delivering a quality product or service?
Our experienced executive consultants and coaches have built successful
marketing, sales, customer relations and supplier management operations.
They have also excelled in building dynamic teams that produce results.
We can help your Marketing, Sales, Customer and Supplier Relations
people be proud of the job they doing, help them work better as
a team and produce more profits while optimizing how they work together
and utilize systems.
We have aligned people and processes with the Sales, CRM and Supply
Chain systems from Oracle, SAP, Peoplesoft, Pivotal, i2, Manugistics
and others.
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